Friday, 17 March 2017

Audience Research for Contents Page



Following rough cut feedback which said that the contents page looked 'too much like a front cover', I decided to get some audience research on whether the image-dominated approach was the best idea.
Using SurveyMonkey, I asked a question to the target audience asking whether an image-dominated or blocky contents page would be more effective.

The results showed that my target audience prefer a blocky contents page rather than an image dominated one, therefore I intend to make major changes to my contents page. I intend to completely revamp the page with a blocky style but I have not decided exactly how this design will look yet.


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