Tuesday, 7 February 2017

1.) Analysis of an Existing Front Cover


Colour: The magazine has a strong focus on warm colours- in this case particularly red and ginger, with Florence's hair taking up the vast majority of the cover to show her significance. In additional, the red logo compliments this as it creates an inviting, easy to look at aesthetic that does not put readers off by being too abstract or unconventional. 
In my magazine, I intend to use contrasting attention grabbing colours, such as red against white, in order to appeal to a youthful, modern audience who will be more attracted to a magazine that stands out from the crowd but also remains true to the genre of a pop magazine.
Image: The image used is a close up of Florence that draws particular attention to her face, because it is a contrasting colour to the rest of the magazine. It also has connotations of intensity, due to the serious, almost mischievous expression on her face, suggesting the magazine is trying to appeal to a more mature teenage/young adult audience.
I am planning to include a mid shot of a model as I do not want to focus heavily on the facial expression. Instead, I want the emphasis to be more on body language and movement, to represent the youthful, exciting and modern themes running throughout the magazine.
Font: The magazine predominantly uses sans-serif text with a relatively modern but simple font in order to retain their generally young audience. A heavy use of serif font would make the cover look significantly more old-fashioned and would be off-putting for the target audience. However, a moderate use of serif font has been allowed, such as in the subheading above the headline, to ensure it caters to a wide audience rather than solely the target one.
I will be following the same approach, using mostly sans-serif font in order to retain my intended target audience of young adults. However, as in the example above, I may use serif font in some instances, perhaps during small snippets such as quotations. 
Layout: The centre of the page is taken up solely by the photo, and the magazine subverts stereotypical conventions of a music magazine by placing its headline at the top of the page, an area typically reserved for the magazine title. All the featured articles are then placed around the outside of the page, allowing the photo of Florence to remain completely unobstructed. 
In my magazine, I plan to follow a more conventional approach, with the main headline towards the centre of the page in order to make it stand out more in comparison to the feature articles, which i intend to place around the edges of the page, in a similar way to the example above, but I will avoid the upper third of the page as I believe this area should be kept clear of any distractions from the title and image.


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